Positive Recruitment and Retention CMIOLP : Diploma Level 4
The new edition of the Chartered Management Institute’s Open Learning Programme has been updated to include the latest management concepts and methodologies. It includes current management concepts, the changing legal framework in which managers operate and the impact of technology in the work environment. The scope of the workbooks has been broadened to enable more generic and stand-alone use of the materials. Each workbook has a new introduction that places the subject area within the context of the managerial role and the end of each section now has a learning summary
Principles and Practice of Marketing
Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber’s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course.
This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You’ll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples.
Find out:
what challenges BMW faced in bringing the Mini E car to market
how Nintendo regained supremacy in the videogame industry
what Apple is doing to outsmart smartphone competitors
why General Motors was vulnerable in the economic downturn
how Cadbury relaunched their discontinued Wispa brand
Principles of Economics
PRINCIPLES OF ECONOMICS, 5E, INTERNATIONAL EDITION continues to be the most popular and widely used text in economics classrooms today. The fifth edition features a strong revision of content in all 36 chapters while maintaining the clear, accessible writing style and precise presentation that are the hallmark of this highly respected author. Dozens of new applications emphasize the real-world relevance of economics for today’s students through interesting news articles, realistic case studies, and engaging problems. The new edition also features an expanded instructor’s resource package designed to assist in course planning and classroom presentation, as well as full integration of content with Aplia. I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy.–N. Gregory Mankiw.
Principles Of Management
MGMT5 2013 EDITION provides a unique book for your principles of management course that truly began with YOU. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions–brief chapters, MP3 files, even interactive quizzing–and built it into the most innovative approach to teaching and learning principles of management today.
Principles of Marketing 2006: With Infotrac
CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.
Principles of Microeconomics: Student Text
Taylor uses a clear, engaging writing style, with well-chosen examples and step-by-step demonstration of abstract concepts and theories. Popular for its coverage of modern policy issues, “Principles of Economics”, was the first text to introduce long-run (macro) fundamentals before exploring short-term economic fluctuations. Taylor’s trademark “Conversation boxes” provide students with succinct, step-by-step guidance through particularly difficult concepts. The Fifth Edition re-emphasises the text’s modern approach, concise, yet thorough coverage of current economic theories and real world/policy focus.
Principles of Services Marketing
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing.
New for this edition….
*Increased coverage of the customer experience *Highlights Web 2.0 for peer-to-peer interaction.
*More on social networking sites and mobile internet
*Focus on how the credit crunch impacts services marketing
*Emphasis on ecological issues and their implications for marketing services
Purchasing and Supply Chain Management : (with CourseMate and eBook Access Card)
In this era of turbulence and change, it is important to be up-to-date with the latest developments in Purchasing and Supply Chain Management theory and practice. Employing a flexible managerial perspective, Purchasing and Supply Chain Management sixth edition provides a complete introduction to the key concepts of this fast moving area.
Global examples from Intel, Li and Fung and Hewlett-Packard to name a few, demonstrate the challenges and solutions to the problems companies face every day, while the latest research insights add a critical perspective throughout.