Retailing Management
Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
Known for its strategic look at retailing and current coverage, this new 7th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text’s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text’s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting.
The text provides a balanced treatment of strategic, “how to,” and conceptual material, in a highly readable and interesting format. The seventh edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, the use of the Internet to improve operating efficiencies and customer service; and legal, ethical and cooperate social responsibility issues.. Students indicate that this text is a “good read” because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.
Sales Stories to Sell By: 95 True Accounts of Success You Can Use to Close More Deals
New Creative Selling Ideas are Being Developed and Tested Right on the Sales Field.
To get them and use them with your own sales prospects, you need to keep your eyes and ears open to what your colleagues are doing. With stories from salespeople in a wide range of industries-from local businesses to international conglomerates, serving every kind of client in every region in the country, your peers in the field share their time-tested secrets that have won them success. Sales Stories to Sell By introduces you to
Strategy Synthesis : Resolving Strategy Paradoxes to Create Competitive Advantage
This is the highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, “Strategy 4e” builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses.
Theory and Application of Intermediate Microeconomics, International Edition (with InfoApps 2-Semester Printed Access Card)
THEORY AND APPLICATION OF INTERMEDIATE MICROECONOMICS, INTERNATIONAL EDITION offers an exceptionally clear and concise introduction to the economics of markets. This proven text uses a managerial focus and includes relevant applications and strong examples, with an algebraic approach, and emphasizes activities that allow you to learn by doing. Your purchase also includes two time-saving resources: access to InfoTrac (R) College Edition’s online university library, and online study tools through Economic Applications! With Economic Applications, you’ll have online access to study and review materials that will help you succeed in the course, and InfoTrac College Edition lets you save time, save money, and eliminate the trek to the library. Simply log in and access a library of more than 5,000 academic and popular magazines, newspapers, and journals.
Theory of Strategic Management, International Edition
This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Gareth Jones and Charles Hill integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Based on real-world practices and current thinking in the field, the Ninth Edition of Strategic Management features an increased emphasis on the concept of the “business model” as a way of framing the issues of competitive advantage. The high-quality case study program contains 29 cases covering small, medium, and large companies of varying backgrounds. All cases are available in the main student text and the core case text.