Management Science Modeling
Easy to understand and to the point–and without any jargon–Management Science Modeling uses an active-learning approach and realistic problems to help you understand and take advantage of the power of spreadsheet modeling. With real examples and problems drawn from finance, marketing, and operations research, you’ll easily come to see how management science applies to your chosen profession and how you can use it on the job. The authors emphasize modeling over algebraic formulations and memorization of particular models.
Manager’s Handbook
The new management handbook to cover the most up-to-date thinking on key business issues, such as the impact of new technology and the internet, customer focus, e-commerce, the new economy, and the globalisation of business
Managing Brands
Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in today’s business environment.Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Clear and comprehensive coverage examines the naming, design and packaging of a brand, how brand images and messages are created, and the theory of positioning brands in the market. The text also tackles how to successfully extend brands and manage brand portfolios, and sustain brands throughout their life cycle.Informed by the latest research and developments in branding, this textbook also has an emphasis on the managerial, corporate and strategic decisions facing today’s brand manager, including:
*Brand equity- what brands are worth to companies and how they can be valued
*Building brands and building the business- how brands contribute the success of corporations and companies *The role of brands in building corporate reputation- harnessing the power of social marketing and facing the challenges of ethical, environmental, and socially responsible branding.
Managing For Excellence
New edition of this bestselling practical guide to managing for excellence which will give you the information and skills to succeed
Perfecting your skills and achieving excellence are key to high performance in a management role today.
Managing for the Future : Organizational Behavior and Processes
Ideal for today’s MBA students, MANAGING FOR THE FUTURE offers an innovative approach to learning organizational behavior based on the course at the Massachusetts Institute of Technology. The text presents the new organization, examining it through strategic, political, and cultural lenses and focuses on skills. Each of the 14 modules provides many instructional options through cases, readings, exercises and projects.
Managing Marketing
The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans.
This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of-
*How the key areas of marketing knowledge can be made operationally effective
*How to make marketing practical and measurable
*A huge range of examples and vignettes illustrating best practice
*A truly international perspective
The book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory
Marketing : Best Practices
Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all of whom are highly regarded for both academic and professional achievements. This unique collaboration results in one of the most cutting-edge texts to hit the principles market in years. Dr. Doug Hoffman, in addition to his chapter on Services Marketing, served as managing editor to ensure a focused and streamlined presentation throughout the book. Without losing the distinct flavor of each contributing author, every chapter is consistent in both format and pedagogy. The writing style is uniform and targeted for the undergraduate level. Cutting-edge topics drive the Opening Vignettes, and the copy maintains a lively, energetic tone. The end result is a solid mix of passion, insight, and firsthand experience not typically found in more traditional “Principles of Marketing” textbooks.
Marketing Best Practices
The Dryden Press has brought together sixteen of the best and brightest authors in marketing to create the most cutting – edge text to hit the principles market in years. The premise behind Marketing: Best Practices was to combine the expertise of leading marketers into a principle text that offers the best of the best in every chapter. Each chapter is penned by an authority from that particular field of marketing, many of whom are widely renowned inside the classroom and boardroom for their marketing acumen. This revolutionary new text combines the best practices from every area of marketing – from advertising to services, consumer behaviour to retailing, international to technology. Serving as the consulting editor, Hoffman has ensured that the valued expertise of the 16 authors is presented in a consistent and uniform manner. Features: * A real-world emphasis is incorporated into every element of the text, from examples and applications to exercises and cases. * The text and package alike emphasize careers, giving students insight into the marketing opportunities available on the other side of graduation.
Each chapter features a Careers box, spotlighting a career related to the chapter. * A technology focus is integrated throughout the text and package as well. A unique Chapter 15 is devoted to Internet Marketing. Internet & Technology boxes are featured in each chapter, integrating chapter concepts with current Internet/technology news. * As a group, the authors of Marketing: Best Practices account for more than 362 years of teaching experience at 62 universities, earning 39 teaching awards. They have published 112 books and more than 942 articles. This text is a leader in every chapter.