Intended as far more than another “customer care” book, this text is designed to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins,and reduce the cost of serving the customer. The overall message of the book is that by actively managing the customer base, companies can ensure that most attention and service is given to customers who are making a contribution to the company’s profit margins, by identifying which are the profitable and unprofitable customers, and developing the relationships accordingly.

Intellectual property rights, TRIPS, patents – they sound technical, even boring. Yet, as Vandana Shiva shows, what kinds of ideas, technologies, identification of genes, even manipulations of life forms can be owned and exploited for profit by giant corporations is a vital issue for our times.

In this readable and compelling introduction to an issue that lies at the heart of the so-called knowledge economy, Vandana Shiva makes clear how this Western-inspired and unprecedented widening of the concept does not in fact stimulate human creativity and the generation of knowledge. Instead, it is being exploited by transnational corporations in order to increase their profits at the expense of the health of ordinary people, and the poor in particular, and the age-old knowledge and independence of the world’s farmers. Intellectual protection is being transformed into corporate plunder. Little wonder popular resistance around the world is rising to the WTO that polices this new intellectual world order, the pharmaceutical, biotech and other corporations which domin…

Provides a page of exam questions for every topic in the AQA (A) AS specification. For each question advice is offered and a model answer provided.Research methods questions are included throughout the book in addition to a special section at the end.Also included is advice on how the questions are set and how answers are marked, plus students’ answers and examiner’s comments are given for each section.

This book provides an accessible introduction to psychological research and theory, relating these to healthcare experiences and practice. It explains how psychological theories can be used to interpret, explain and actively influence a student’s own experience of and practice in, everyday contexts. It is written by an experienced author and lecturer in psychology and health care who understands the needs of students across the disciplines.