Principles of Marketing 2006: With Infotrac
CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.
Principles of Marketing, Global Edition
n a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.
Principles of Microeconomics: Student Text
Taylor uses a clear, engaging writing style, with well-chosen examples and step-by-step demonstration of abstract concepts and theories. Popular for its coverage of modern policy issues, “Principles of Economics”, was the first text to introduce long-run (macro) fundamentals before exploring short-term economic fluctuations. Taylor’s trademark “Conversation boxes” provide students with succinct, step-by-step guidance through particularly difficult concepts. The Fifth Edition re-emphasises the text’s modern approach, concise, yet thorough coverage of current economic theories and real world/policy focus.
PRINCIPLES OF PHYSICS, Volume 1, 5E, International Edition
PRINCIPLES OF PHYSICS, Volume 1, 5E, International Edition features a concise approach to traditional topics, an early introduction to modern physics, and integration of physics education research pedagogy, as well as the inclusion of contemporary topics throughout the text. This revision of PRINCIPLES OF PHYSICS, Volume 1, 5E, International Edition also contains a new worked example format, a new Context feature, a revised problem set based on an analysis of problem usage data from WebAssign, and a thorough revision of every piece of line art in the text.
Principles of Services Marketing
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing.
New for this edition….
*Increased coverage of the customer experience *Highlights Web 2.0 for peer-to-peer interaction.
*More on social networking sites and mobile internet
*Focus on how the credit crunch impacts services marketing
*Emphasis on ecological issues and their implications for marketing services
Principles of Statistics for Engineers and Scientists
Principles of Statistics for Engineers and Scientists offers the same crystal clear presentation of applied statistics as Bill Navidi’s Statistics for Engineers and Scientists text, in a manner especially designed for the needs of a one-semester course that is focused on applications. By presenting ideas in the context of real-world data sets and with plentiful examples of computer output, the book is great for motivating students to understand the importance of statistics in their careers and their lives.
Privileged Conversations: Adventures of An African Diplomat (Hardcover)
Ambassador D.K. Osei is the inaugural President of the Council of Foreign Affairs – Ghana. Prior to that, he was Diplomat-in-Residence at the Legon Centre for International Affairs and Diplomacy (LECIAD) of the University of Ghana. A Diplomat of over forty (40) years, he was also, between 2000 and 2008, Secretary to the President of the Republic of Ghana, His Excellency President John Agyekum Kufuor. In that capacity, he was a member of the Cabinet, the Economic Management Team and the Diplomatic Advisory Council.
