Biological Psychology
Dr. James W. Kalat’s “Biological Psychology” is the best selling text in the market because of its extremely high level of scholarship, clear and occasionally humorous writing style, and precise examples integrated throughout the text. Throughout all nine editions, the goal has been to make biological psychology accessible to psychology students, not just to biology majors and pre-meds. The goal has also been to convey the excitement of the search for biological explanations of behavior. Kalat argues that biological psychology is “the most interesting topic in the world,” and this text convinces many students. Try-it-yourself activities in the book and on-line help illustrate phenomena and procedures described in the text. Accuracy, currency and a clear presentation style have always been the trademark signature of this text and this Ninth Edition has taken these qualities to the next level. An extremely skilled teacher, Dr. Kalat has written a text that not only speaks to today’s students but to their professors as well.
Biology : Concepts and Applications W/o Physiology
Should there be warning labels on fast foods? Should SUV drivers pay extra taxes? Should employers be allowed to require drug testing of prospective employees? This introductory biology text helps you master biology while encouraging you to think about critical issues. The issues-oriented approach enlivens the subject matter and helps you grasp concepts by making connections between biology and real-life concerns. Here’s how it works: An “Impacts, Issues” case study opens each chapter, focusing on a biology-related societal issue. You also view a short film that expands on the issue. Then each chapter’s “How Would You Vote?” question, inspired by the case study, asks you to consider biology-related news, explore the facts behind the issue, apply your knowledge of biology, and cast a vote on the Web. You can also see state and nationwide voting tallies. This book has been widely praised for clear and engaging writing, art with step-by-step callouts, and terrific support from student media that all work together to help you “get” biology.
Technology highlights include CengageNOW, an interactive online resource featuring personalized study plans and hundreds of animations, and an MP3 download of audio study tools that let you review concepts from the text anywhere!
Biology: the Unity and Diversity of Life
In this tenth edition, the authors use the important connection between molecular biology structure, function, and evolution to encourage student understanding instead of memorization.
BRAND BUILDING ON THE INTERNET
A corporate Web site on the Internet is no longer enough to survive in today’s competitive on-line environment. This volume analyzes a range of international companies to demonstrate how the Internet demands a strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a brand strategy on the Internet and answers questions such as: what role should the Internet have in a marketing plan?; what types of companies are best-suited to market our product on the Internet?; how can a systematic dialogue between the consumer and the brand be created?; how can strong traffic on a site be created?; and how is it possible to measure the real value of branding a site? There are reviews of over 70 international Web sites and 40 case studies on companies such as Pepsi, Lego, Yellow Pages, M&Ms, FedEX, Kodak, Volkswagen, and Visa.
Brand Immortality : How Brands Can Live Long and Prosper
Properly managed no brand need decay and die – immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators.
Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand’s long term survival – especially those which defend and strengthen a brand’s place in the hearts and minds of consumers.
Branding Your Business
The only way forward for business success is to create a memorable brand and fix it in the consumer’s mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a ‘DIY’ brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.
Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.
Brief Applied Calculus
Berresford/Rockett uses intriguing real-world applications to engage students’ interest and show them the practical side of calculus. Many applications are financial or business related, but many applications in this text cover general-interest topics such as, the growing population of Africa, the composition of the Supreme Court, water shortage, pollution and the depletion of natural resources and the fastest pitch in baseball. This text integrates the use of graphing calculators and provides writing exercises (located on the web and on the CD), giving the student a well-rounded mathematical experience. This text has been praised by reviewers for its integration of technology without making it required and its great overall pedagogy as illustrated by unique end-of-section summaries.
British Vocational Qualifications : A Directory of Vocational Qualifications Available in the United Kingdom
British Vocational Qualifications is an indispensable reference for careers advisors, human resource managers, employers, teachers and students, featuring up-to-date information on over 3,500 vocational qualifications available in the United Kingdom. These include Vocational Qualifications (VQs), National Vocational Qualifications (NVQs), Scottish Vocational Qualifications (SVQs), Related Vocational Qualifications (RVQs) and apprenticeships.
The directory also covers the latest developments within the fast-changing field of vocational qualifications, and details of awarding, examining and validating bodies.
British Vocational Qualifications is a simple guide for anyone who needs to understand vocational education, whether researching what is available, verifying a qualification for legal purposes, or reviewing where best to study for them.