For many years Drayton Bird has been both delighting and infuriating readers of Marketing magazine with his insightful and often outrageous pieces. Marketing Insights and Outrages is a collection of the best of these and represents Bird’s renowned ability to entertain while educating his readers.
But Bird is not just some hack pontificating on the vagaries of the marketing industry – he is one of its most successful and practised masters. He is the man of whom David Ogilvy said, ‘Drayton Bird knows more about direct marketing than anyone in the world’.
You’ll find it easy to be seduced by Bird’s witty and irreverent observations, but don’t be fooled – this man has a serious mission. We may laugh along with him at his hilarious descriptions of marketing missteps and lunacies, but his razor-sharp observations make for sound lessons to be learnt by any marketer.

“Materials for Architects and Builders” provides an introduction to a wide range of building materials. It explains in detail the manufacture, key physical properties, specification and uses of the standard building products, everything a student would need to know. The book also describes many recent technological innovations and rediscovered materials, reflecting an increased concern for environmental issues within the Industry. This new edition has been completely updated to reflect the amended Building Regulations, the latest British and European Standards as well as incorporating current advice and information from the Building Research Establishment. Dr Arthur Lyons is a teacher fellow and principal lecturer in building materials at the Leicester School of Architecture within the Faculty of Art and Design at De Montfort University, UK. He has taught the subject of building materials for thirty five years to a wide range of students within the built environment disciplines. The text covers the widest range of materials from standard products to ecofriendly materials and components.
It is up-to-date with respect to the latest Building Regulations and European & British Standards. It is well illustrated with many colour images showing typical use of the materials in high quality construction.

Compact and easy-to-use, “Math for Nurses” is a pocket-sized guide/reference to dosage calculation and drug administration. It includes a review of basic math skills, measurement systems, and drug calculations/preparations. “Math for Nurses” helps students to calculate dosages accurately and improve the accuracy of drug delivery. The author uses a step-by-step approach with frequent examples to illustrate problem-solving and practical applications. Readers will find it great for use in the clinical setting or as a study aid. Practice problems throughout the text and end-of-chapter and end-of-unit review questions will aid students’ application and recall of material. A handy pull-out card contains basic equivalents, conversion factors, and math formulas.