Fundamentals of Sports Injury Management
Focused on the topics needed by coaching, physical and health education, exercise science, sports medicine, and other health science students, without the complicated extraneous material found in other texts, this new edition has been substantially revised to meet the needs of the non-athletic training student. Instead of rehashing material from a comprehensive athletic training textbook, authors Marcia Anderson and Gail Parr provide a truly unique text that addresses the specific needs of students who will be expected to provide initial care to an injured athlete without immediate access to a certified athletic trainer. In addition to appropriately structuring the content for these non-athletic trainers, the authors also provide relevant pedagogical features for students to successfully understand and retain the material, including key terms, chapter objectives, and case study questions that require students to analyze a situation and determine the best course of action. Red Flags and Application Strategies further reinforce the real-world application of the material.
Fundamentals of Thermal-Fluid Science 3e (Asia Adaptation)
THE THIRD EDITION of Fundamentals of Thermal-Fluid Sciences presents a balanced coverage of thermodynamics, fluid mechanics, and heat transfer packaged in a manner suitable for use in introductory thermal sciences courses. By emphasizing the physics and underlying physical phenomena involved, the text gives students practical examples that allow development of an understanding of the theoretical underpinnings of thermal sciences. All the popular features of the previous edition are retained in this edition while new ones are added.
Get The Fruit : Band 00/Lilac
Build your child’s reading confidence at home with fully decodable phonics books matched to Letters and Sounds.
This colourful book with hilarious cartoons is a wordless story set in the jungle. A pair of monkeys have their eye on a juicy-looking fruit hanging just out of reach. The story follows their inventive but unsuccessful attempts to grab the fruit.
Global Business, International Edition
Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. Written by renowned international instructor and author Mike Peng, GLOBAL BUSINESS, 3E, International Edition is the first truly global business book to answer the big question, “What determines the success and failure of firms around the globe?” This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process.
Global Marketing: Foreign Entry, Local Marketing, and Global Management
Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience-or the standard marketing text-have rarely taught. The recognition of the three roles helps dispel the notion that “there is no such thing as international global marketing, only marketing. Much of the excellent research and tried-and-true teaching material that global marketers in business and academe have contributed over the years is reflected in the chapters and in several cases that can be found at the end of each major section. The authors have focused on material that is timely and up-to-date, and relevant to the global context.
Global Prescriptions : Gendering Health and Human Rights
Global Prescriptions is a critical yet optimistic analysis of the role of transnational women’s groups in setting the agendas for women’s health in international and national settings. The book reviews a decade of women’s participation in UN conferences, transnational networks, national advocacy efforts and sexual and reproductive health provision, assessing both their strengths and weaknesses. It critiques the Cairo, Beijing and Copenhagen conference documents and World Bank, WHO and health sector reform policies. It also offers case studies of national-level reform and advocacy efforts and appraises the controversy concerning TRIPS, trade, and essential AIDS drugs. That controversy, Petchesky argues, starkly illuminates the ‘collision course’ of transnational corporate and global trade agendas with the struggle for gender, racial and regional equity and the human right to health.
The author takes into account the formidable political and ideological forces confronting global justice movements and also offers a sobering reassessment of transnational women’s NGOs themselves and such problems as ‘NGOization’, fragmentation and donor-dependency. Petchesky argues that the power of women’s transnational coalitions is only as great as their organic connection with grassroots social movements.
Good Strategy/Bad Strategy : The difference and why it matters
Even though everyone is talking about it, there is no concept in business today more muddled than ‘strategy’. Richard Rumelt, described by McKinsey Quarterly as ‘a giant in the field of strategy’ and ‘strategy’s strategist’, tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond.
Rumelt dispels popular misconceptions about strategy – such as confusing it with ambitions, visions or financial goals – by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial).